Essential Books

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André Myette has read more than 400 books about graphic design, web design, writing, and multimedia. He has a top 10 list for each of those fields and we are now sharing some of these with you.

Logo Modernism

Jens Muller

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By now, you know for sure that one of the top services graphic designers offer is logo design. In the past, logo design was about thinking outside the box to come up with stand-out ideas. Today, it is even beyond that and you can learn everything from this book.

This book tells you the story of more than 6,000 trademarks or logos created between 1940 to 1980. The narrative is to give readers an in-depth understanding of how logo design became the complex field of work it is today that has hundreds of aspects, style, and discipline to learn.

Designing Brand Identity: An Essential Guide for the Whole Branding Team

Alina Wheeler

Featured image Essential Books Designing Brand Identity An Essential Guide for the Whole Branding Team - Essential Books

Branding or brand identity is one of the most in-demand services for tens of thousands of businesses and organizations across the world. Branding is more than just creating a logo, finalizing typography, and choosing a colour scheme for business.

Branding is a strategic function that positions a business or an organization to mirror its core values predicated on the products or services it offers. In short, branding is giving an identity to a company that consumers can perceive and engage with.

Branding is not done by the graphic designer alone but an entire creative and marketing team. Successful branding can give a business, no matter its size, the engagement it needs to convert creative investments into profit and strong ROI.